When we first start working with a new client, they generally don’t know where to begin. 

And we understand. 

Content marketing with content mapping strategy may be difficult. And it’s undeniably overpowering. 

This becomes much more challenging if you’ve already attempted content marketing (or hired a company to do it for you). This also implies that it’s difficult to know what to do with older content, which is presumably maturing like warm milk. 

The solution to all of this ambiguity is content mapping. A content map, like a physical map, lets you know where you are, where you’re going, and how long it will take to get there. 

Without it, you’ll always be lost, wondering if you’re on the right track.

Why You Need A Content Mapping Strategy?

Content marketing is not a new concept. The concept has been around since at least 2008. Most businesses have had some form of content marketing strategy between then and today. 

And most of them have been dreadful. (This is correct. The majority of company blogs are self-serving, their YouTube videos are dull, and their social media updates are thinly veiled sales pitches.)

Without a map, you’re likely to stumble about, taking a few steps in one direction and then retreating the other.

In many circumstances, marketers without a plan make one of two mistakes:

Mistake 1: They bet everything on traffic. If they follow this approach, marketers are likely to create troves of fluffy material tailored just to get clicks. And, while organic traffic is good, it won’t help you make money if the individuals who visit your site have no intention of purchasing.

Mistake 2: They create mediocre, derivative information. This is especially true if you engage a content writing firm or freelancer. What is the first place people go for information? ChatGPT or Google. As a result, your material is interchangeable with those of your rivals. It’s safe, dull, and completely forgettable. 

More and more distance between marketing and sales

In an ideal world, your marketing and sales teams are fully linked, and the content in your marketing materials corresponds exactly to what buyers hear from your sales representatives.

However, this sort of unfocused, meandering approach to content marketing widens the gap between marketing and sales. Salespeople grow increasingly distrustful of what marketing creates with each stop and start, with each meaningless piece of content.

They are less inclined to share a marketing team article or video. As a result, your sales agents must work harder to seal each deal, developing materials from scratch in the hopes of avoiding any damage caused by the marketing team.

As a result, your material is chaotic, and inconsistent, and does not generate any cash for your firm. Then, corporate executives are forced to admit, “Well, we tried content marketing, and it didn’t work for us.”

I understand your dissatisfaction. I’ve dealt with dozens of company executives who were dissatisfied and lost. That is why they require a content map.

Need help in converting your website or social media copy into a seller one? Connect with us and let us take your content to the next level, here at Business Growth Managers we have a team of professionals that can scale your business through our variety of services. 
Let us manage your Content Marketing

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