Animated Video Creation

The only way a business can potentially survive, compete, and thrive these days is by improving their consumer engagement.  According to modern marketers and business analysts, a small growing business needs to allocate at least 5 to 10% of its revenue to marketing. 

However, the allocation of a proper budget or resources cannot do much if the marketing strategies fail to keep up with the times.

With that said, what is the best marketing tool in 2022? Animated video content!

 

Moving Away from the World of Statics

While a print ad or a static online post can be effective, they do not have the same allure or attraction as well-designed and professionally developed animated video.  

Animation marketing exists under the umbrella of video marketing. It reaps all the benefits of the latter without the added effort of employing actors. Animation marketing pairs animation with music and voice to create an interactive experience for the user.
With animation, you can explain your product on a landing page, add a how-to video to your YouTube channel, produce an interactive pop-up for social media, and much more.

As reels become the new Instagram videos, the rest of the world rushes to catch up. Instagram might be on to something as their new update has come parallel to the shift towards video marketing. As the internet became faster, people chose to flip through statics instead of reading content. Today, they might not stick to a post if it isn’t an interactive video. Things are changing fast.

What is an Animated Video Advertisement?

With consumers being exposed to and bombarded by continuous external stimulus and varying marketing content, small companies find it increasingly challenging to get their message across and gain beneficial consumer exposure.

However, one way that has repeatedly been proven to be highly effective for consumer engagement and lasting memory retention, is to invest in the development of animated videos. 

An animated video can be created using 2D and 3D images, or can even be partially animated.

Key Components of an Animated Video Advertisement

  • Needs to be clear and easily understandable
  • Should communicate the message in a clear and cohesive manner
  • The color tones, characters, or other details of the animated video should reflect the company’s brand identity and image
  • Should encourage a call to action
  • Must not be too long, especially when it is being televised 

How Animated Videos Can Help Your Business

Animation marketing can allow you to…

  • Outsource the content or create it in-house for more conversions with a lower investment.
  • Ensure your content aligns with your brand identity through brand animation.
  • Build a fan base by producing creative, interactive, and fun content.
  • Appeal to a much wider target audience, including younger children.
  • Think out of the box to create emotional and relatable content.

 

When a business creates or develops an animated video to market a product or service, it can reap the following benefits:

  • Reach a wider audience
  • Improve consumer engagement
  • Make a more lasting impact
  • Shape consumer perception
  • Encourage a call to action that will help increase sales and profits
  • Create and enhance consumer loyalty 
  • Communicate the desired message clearly 
  • Standout from the competition
 
 

Final Thoughts

  With animation marketing, you don’t need to look for  the right people, costumes, videographers, and more to produce a video. You can make it snow in the desert or rain underwater. The more outrageous, the better. While a print ad or a static online post can be potentially effective, they do not have the same allure or attraction of a well-designed and professionally developed animated video.  Hence, as a business owner, you need to prioritize a marketing budget for the creation of animated video ads, which can help you reach a larger audience and create a lasting impact.  Step outside the corporate comfort zone and create new-age marketing videos with the help of animation marketing. Stand out amongst the overused corporate settings and office set-ups. Think big!
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