Graphic Designs

Summary: Visual Identity graphics create design elements for brand conceptualization and brand Identity using logo, and utilizing colors, shapes, sizes, images to create brand personality and consistency that will be used across various media.

Examples: Typography, Vector, Infographic, Magazine, Catalog, banner, Brochures, Flyers, Brand Package, Mobile App Logo, Invitation, Business Cards, Letterheads, Billboards, Presentation, Corporate Identity, Icons, Patterns, Emoji, Symbols, Patterns Illustrations, GIF, etc.

Summary: Designs to create a successful campaign and compelling advertisement that perfectly transmits your brand story. These designs are divided in two parts: printed advertisement and digital advertisements. The goal of these designs is to capture the minds of the consumers.

Examples: Postcards, Flyers, Magazine, Newspaper Ads, Posters, Banners, Billboards, Infographics, Brochures (print and digital), Vehicle wraps, Signage and Trade Show Displays, Email Marketing Templates, PowerPoint presentations, Menus, Social Media ads, Retargeting ads, Images for websites and blogs, etc.

Summary: Interface/ User Interface (UI) Graphic is how a user interacts with the features and functions of a certain application and software programs. In application creation – it is the UI designer’s job to balance the aesthetic appeal, while the UX designer determine how the app works and UI developer writes the code to make it work. So the UI designer work is to design the graphics and the digital designs, for example, menus, buttons, etc. to provide user-friendly interfaces for the users of the application.

Examples: Web page design, Themes (WordPress, Shopify, etc), Game Interfaces, Application design,  (Mobile apps, desktops apps, software  apps, etc).

Summary: Publication provide news and information. In the digital world you can read news and glean information via the Internet and the graphics that goes with these news are publication graphic designs. The average user now spend 5 hours per day on mobile devices, books are replaced with eBooks and shopping online has been growing at a fast speed, making publication graphic design a needed resource. Publication graphic designers are responsible for creating eye-catching covers that appeal to the market audience. They also design the layouts of pages, spreads, graphs, etc. that present information in an appealing format.

Examples: eBooks, Catalogs, Digital Newspaper, Magazine, Newsletters, Directories, Annual Reports, etc.

Summary: These days there is a growing demand among companies in all industries to display their products and services with short animations in the form of Motion Graphic design. Motion Graphic Designers use specialized software to create all sorts of motion graphic, from cartoons to animated social media graphic and graphics for TV shows, and video games to draw attention and help people learn through animated informational videos.

Examples: Videos, Games, Applications, Brand animation, Animated texts, Banners, Subtitles, Json, Lotties, GIF, 2D designs, Whiteboard animations, 3D designs, Cartoons, Informational videos, etc.

Summary: Despite the fact that the digital age has changed the world of graphic designs, there is an increased demand for printed designs and this is where illustrative designs come to play. The role of Illustrative Graphic Designers merges at times with Graphic Artists and Illustrators; and are sometimes interchangeable as a career. Having these skills enable the Designer to create original artwork and use it to compose and communicate through graphics, as well as create work that collaborate with marketers, art directors and editors.

Examples: Stock images, Websites, Comic books, T-shirt designs, Video games, Motion graphics, Concept art, Book covers, Album art, Technical illustration, Brochures, Flyers, Lead magnets, Concept art, Complex diagrams & Charts, eBooks, Billboards, Stickers, Stationary sets,  Graphic patterns for textiles, Graphic novels, Picture books, Info-graphics and all types of Technical illustrations.

Summary: Packaging Graphic design identifies the product and brand through the mechanization of paper and printing. Packaging not only protect the product while storing, distributing and selling, it must also communicate directly to consumers, this is why it is such a valuable marketing tool. The colors, typography, shapes, material, images on these designs form the code of illustration to communicate and attracts buyers to the brand. Packaging a mode of communication has become a dominant advertising medium to build brand and improve sales. A lot has to be considered when you design a package, how to launch a new product in a saturated market, how to appeal to a specific culture, niche or target group, and the habits of people, the meaning a color convey, etc. And also making the designs to match the shape of the container and make the decoration eye-catching to impart the brand essence and brand identity.

Examples: Outer packaging e.g. Boxes, Bottles, Cans, Jars; Inner packaging e.g. Gift Box images, Protective layer of products, Fancy inside wrappings, Labels, Drawstring bags, Vacuum, Novelty, Sustainable packaging, etc.

Summary: The designer has to understand how to refine and merge Environmental Graphics with Industrial Product Package Design, as the two are intertwined. While environmental design connects people with places, it is industrial product design that requires further reflection on the type of content and tools that the design will be applied to. Travel businesses, public transportation, retail stores, and some office buildings use environmental design to create lasting visual impact. This includes all communication within the building and location environment, such as digital texts on the exterior and interiors of museums, digital billboards in offices, museums, and exhibit layouts. These designs combine graphics, architecture, landscape, interior, and industrial design elements to create maps, signage, and other visual elements that people use to navigate the world. On the other hand, industrial product design entails the scientific elements of environmental design for the material product that is being produced. This includes the effect natural or unnatural materials have on the atmosphere. As a result, when designing a product, a graphic designer must consider both the commercial and environmental aspects, making them interdependent. In addition, the graphic designer has to understand how design relates to the brand. They need to understand the trends in research, and the importance of building strong, balanced portfolios that elevate the effects on the human experience.

Examples: Signage, Public places branding: e.g. Stadiums, Museums, Public Transportation, etc. Office branding, Retail Store interiors, Venues for Events, Conferences, etc. In addition, design language, knowledge of materials, architecture, and technology knowledge related to manufacturing and product development are also necessary.

Summary: Presentation design is a special graphic design that aids in the purpose of the presentation. This is, for example, informing, teaching, persuading, instructing, inspiring or helping the receiver make a decision or come to a conclusion. Utilizing Photoshop, InDesign, Illustrator, and other programs, the designer works with the presenter, and designs images and graphics for PowerPoint, Google Slides, Prezi and Keynote presentations. The designer should have knowledge of designing templates and layouts as well as knowledge of how to uphold brand image and design standards and a sharp creative eye for design and aesthetics to create well-thought-out presentations.

Examples: Business overview presentation, Educational presentation, Progress report presentation, Instructional presentation, Motivational presentation, Persuasive presentation, Problem-solution presentation, Research presentation, Storytelling presentation, Visual presentation, etc.

Summary: A logo is a graphical representation that identifies a company’s output (whether a service, a product or any other production) to the public. It may include images, text, forms, or a combination of all three. Let’s have a look at the reasons why a memorable logo is necessary for your firm.

Our Logo Work: When we design a logo for you, we take into account not only the technical aspects but also the message of your company. Our logos are designed based on your brand concept in order to impart an aesthetic, professional brand identity that captures and communicates the essence of your brand message.  

Summary:

A key element to consider when growing long-term business success is branding. A corporate branding kit is like a portfolio for your brand. Your creative team will refer to this guide when creating any visual content that represents your brand. It’s how you showcase your brand’s visual identity on your website, business cards, press kits, and advertising campaigns. In addition, it’s how you educate yourself on the design and proper use of your brand assets. In your kit you will find guidelines for building your brand, such as how to use your logo or choose the right colors.

A branding kit helps you create a story for your target audience in a focused and consistent manner. It helps with marketing, brand recognition, brand loyalty and shows how you relate to the world. You can use your corporate kit as the basis to instill recognition with your logo, color palettes, font guide, taglines, social media layout, typography, icons, illustrations and other design guidelines. You can design your kit in a cohesive way and store it in digital or print booklets such as Adobe InDesign or in an interactive design system, such as Adobe XD.

Examples: Types of Corporate Kits are – Blogger, Influencer, Media, Fashion, Brand guidelines, Modern, Vintage, Social Media, Stylish, Minimalist, Creative, etc.

Summary:

In our fast-paced digital climate of easily bored audiences, a tailored social media kit is a must. Without one it will be very difficult to solidify your place as a leader in your market, whatever it may be. Wherever your target audience lives, a social media kit can help you reach them.

A social media kit is tailored to your business needs. It comprises images, documents, links and visual content that showcase your strengths and help your target audience get to know you. Social media kits are becoming increasingly popular because of their potential benefits.

When used correctly, social media kits can greatly impact consumer perceptions and brand recognition, as well as employee pride and customer loyalty. As a result, you’ll get more traffic, sales, and influence on the market.