Landing Page Design
No matter how brilliant or cleverly developed a company’s advertising or marketing campaigns are, if they are unable to generate a successful purchase, they won’t be able to generate much in the way of revenue. While companies tend to invest thousands and even millions of dollars on massive marketing campaigns, it is often the use of smaller and far less-costly strategies and tactics that can get the job done.
One such component of a digital marketing strategy that continues to grow in popularity across global businesses is the use of a Landing Page.
Looking to improve customer conversion while sticking to your budget? Invest in a well-developed landing page.
What Is a Landing Page?
Have you ever clicked on a website link you received in your email with content like ‘the journey of a lifetime awaits you’ written over an image of a beautiful cruise ship?
That particular webpage, designed by a tourism company to grab your attention, was basically a Landing Page.
In digital marketing terms, a Landing Page is a standalone or independent webpage designed to act as part of a company’s digital marketing campaign.
While websites or webpages are created to allow a visitor the opportunity to view, explore, and browse through the different product and service offerings of a company, a landing page is developed specifically to only encourage a CTA or call-to-action.
How is a Landing Page Less Costly than Most Other Digital Marketing Strategies?
Anytime a company wishes to expand its operations in the digital world, it needs to design and pay for multiple different kinds of digital marketing campaigns.
However, while paying for a video or picture ad can be quite expensive as it takes a large amount of digital space, promoting a simple Landing Page link via emails or social media platforms can be significantly less costly.
Moreover, since the multiple images, tabs, and offerings on a website can be quite distracting, a Landing Page is more direct and far less noisy. Hence, the chances of the potential customer remaining focused and proceeding with the purchase are relatively higher.
As a result, the average consumer conversion rate is higher while the cost per acquisition is much lower for a Landing Page, when compared to any other digital marketing component.
How can a Landing Page Help a Company Grow in Sales and Profit?
- As more potential customers get converted, sales increase and profits go up
- Moreover, since the company no longer has to invest thousands of dollars in less effective digital marketing campaigns, the reduced marketing budget can help the company reallocate its financial resources towards more profitable uses.