Packaging Graphic Design

Summary: Packaging Graphic design identifies the product and brand through the mechanization of paper and printing. Packaging not only protects the product while storing, distributing and selling, it must also communicate directly with consumers. This is why it is such a valuable marketing tool. Using colors, typography, shapes, materials, and images in these designs creates a code of illustration to communicate and attract customers to the brand. As a mode of communication, packaging has become a dominant advertising medium for building brands and improving sales.


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Examples of Packaging Graphic Designs

Examples: There are many types of packaging: Outer packaging, such as boxes, bottles, cans, jars; Interior packaging, such as gift boxes, protective layers, fancy inside wrappings, labels, drawstring bags, vacuum packaging, novelty packaging, and sustainable packaging.

What to Expect from Our Help

Our packaging designers work on designs with the goal of protecting the product while it is being stored, distributed and sold. In addition, they work on how the package communicates directly with consumers. They create design concepts from scratch, develop mockups, and create print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing, which our designers have.

When designing a package, our designers take many factors into consideration. This includes how to launch a brand-new product in a saturated market. In addition, how to appeal to a specific culture, niche or target group, and the habits of people, the meaning a color conveys, etc. Moreover, they create designs to match the shape of the container and make the decoration eye-catching to express the brand essence and brand identity. Taking into account color and design trends and retail competition, their designs do not blend in with the competition, but stand out. Having brand differentiation makes it easier for consumers to identify your brand. Packaging must be innovative, must stand out, must “call” consumers to choose this product.