A recent analysis found that marketers who utilize video see significantly faster revenue growth than those who do not. However, video is being used for more than simply marketing. Videos help businesses not only showcase their products and services, and attract new clients, but they also help businesses recruit new employees and even boost employee productivity thanks to their capacity to graphically explain and exhibit topics and concepts.
Do not assume that the video craze will not affect your sector. Video is huge right now, for both big brands and solopreneurs. After Google, YouTube is currently the most popular search engine.
If you’re still not persuaded, consider these video statistic
- Before making a purchase, about 50% of internet users look up video demonstrations.
- Over 90% of shoppers claim that YouTube videos have provided them with gift inspiration.
- Viewers recall 95% of a message when watching a video, compared to only 10% when reading from a text.
Here are some strategies for utilizing video for your business:
1. Start simple.
Contrary to popular misconception, you don’t need a professional hair and makeup artist or a commercial studio setup before recording. Those are very good benefits, and you might want to work your way up to that position, but to begin, simply turn on your phone and begin recording. Describe yourself to your fans on social media. Discuss the reasons you founded your company. Inform your audience about your services and the issues you can aid them with. The procedure will go lot more smoothly after you get used to making videos and speaking in front of a camera, and you’ll feel like a pro
2. Showcase your signature product.
When selling a tangible product, video is quite useful because customers frequently want to see how something works before purchasing. Take a screenshot of your computer screen while demonstrating all the features, even if your signature product is digital, like a membership site or a business planner. For those who prefer traditional paper and pen planning, give a behind-the-scenes tour of your membership website or explain how your company planner can be utilized online or printed offline.
3. Establish relationships with your target audience.
Experts agree that if you constantly utilize hard-sell tactics, your audience will grow bored and dread when they see you coming. Attract those potential customers by being accessible, responding to their inquiries, and demonstrating an interest in THEIR company or requirements. The next best thing is to record a Livestream video if you can’t meet your prospects in person. Through just one webcast, they may see your personality, hear your voice, and discover more about you.
How does video help your business?
Consider it like sowing seeds in the minds of your listeners. So that they will remember your name when they are ready to buy, simply introduce what you have to offer and remind them at numerous points.
You will start off with a slight increase in social media followers or website traffic. You will observe more shares of your posts, more email list subscribers, or more sales as they grow to know you. The bigger product launch sales will start to appear once you have established a devoted following. A joint venture partner that wants to collaborate with you might also contact you.